SECURE SHOPPING
Fine Art Recordings chief Nitzan Hermon clearly has a sharp eye for concepts. One of his most intriguing ideas to date was the 2009 MVSICA project – pronounced ‘musica’ – a CD compilation of downtempo music from producers known primarily for their 4/4 techno output. The CD, a collaboration with Sawdust studio, was released on a special ‘scratch off’ surface on hard laminated paper, meaning that the cover would evolve over time – much like the music contained within. Those who bought one of the 200 copies made could either keep it in pristine condition or subject it to the rigours of regular use and thus earn something genuinely unique.