Launched by Tom Lea in 2010, Local Action is a London-based independent label that specialises in high-energy, high-emotion electronic music - but with a scope that goes way beyond that, having some of its greatest successes with leftfield international artists like Dawn Richard and Lena Raine.
A decade into operation, it's built an enviable catalogue of classic records, from T. Williams' 'Heartbeat' and DJ Q's 'Brandy & Coke' to recent hits like Finn's 'Sometimes The Going Gets a Little Tough' and India Jordan's 'For You' - and also launched its club-focused sister label 2 B REAL, operated out of Manchester by Finn.
Review: Earning a reputation through the singles and EPs he's released with Of Paradise White Label and Lost Palms, through to the albums he's put out on 96 And Forever Records, Baltra has arrived at large on Local Action with a mini-album if you take into account its two extended bonus tracks". With Baltra's vocals cast upfront in his trademark style, reverberated or vocoded, Balktra moves from the murky pop opener "Make It B.I.G", to the spoken words of "Will You Be?" and the blissfully distorted bassline trip, "Like A Butterfly". Converging on all manner of future music styles that trip across ambient house and R&B - "Work (It) Out" presents its most dancefloor orientated number - good enough for a Dubsided release back in the day - to the neo-future pop of "Baby". Baltra's got Ambition.
Review: Evan Majunder-Swift's rise as 96 Back shows no signs of stopping. Having recently collaborated with Paul Woolford AKA Special Request, he has now signed to Local Action and will deliver a trio of releases over the course of 2021. The first of those, 9696 Dream, is predictably impressive, with the Sheffield-born artist delivering a non-stop, mixed mini-album rich in atmospheric analogue sounds, spacey electronics, intergalactic ambient soundscapes and grooves that variously doff a cap to classic IDM, late '80s Larry Heard style deep house, skittish electro and the more saucer-eyed end of ambient techno. It's a hugely attractive and enjoyable set all told, with exceptional sound thanks to a bang-up mastering job from Bleep techno pioneer (and Warp Records co-founder) Rob Gordon. In a word: essential.
Run.Away / There's No Face In The Strings - (4:06) 97 BPM
Lease Of Youth - (4:08) 59 BPM
Accord - (1:11)
Review: This year, there has been no one more fundamental to the development of Local Action than the prodigious, and extremely talented Erskine Lynas. Lynas is based in Aberdeen, and was only recently churning out future-grime frameworks across the scene; this new step into the vast, bottomless pit of Balearic electronica is both a refreshing surprise, and utterly impressive given just how damn good he is at crafting the stuff. This new LP, Lease Of Youth, is his third outing for the label, and it offers listeners a chance to cop some pure synth vibes of all shapes and sizes. "Feather Fall" and "Craiger Caught The Sleeper" open with sweet, poopy vibes backed by subtle house rhythms, but the album soon precipitates into much looser, abstract notions of electronic dance. Form the bouncy waves of "New Concrete" to the gentle ambience of "Forever Rain", the one consistent factor is Lynas' own voice, riding majestically along a river of endless euphoria.
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