There has been a musical changing of the guard in Vienna the last years. Over due too some would say. Out with old crusty chilled downtempo and elevator music and most definitely in with new exciting and innovative electronica, be it Hip Hop or House or Techno. Much of this has been because of the new breed of club and party people who have taken risks and brought over from overseas very cool underrated and forward thinking producers and DJ’s to play at their parties. This has influenced a new generation of likeminded musical factions and cliques in Vienna who are now producing passionate and quality beats too. One such label is Luv Shack Records and apart from organising some of the cities best parties, they now see fit to express themselves through the medium of vinyl and digital downloads with a roster of local and international talent.