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Shall Not Fade

hall Not Fade, hailing from Bristol, England, is a record label established in 2015 that champions electronic music with a forward-thinking twist. Inspired by the everlasting spirit of summer, the label's name reflects their dedication to timeless, genre-bending releases.

Founded by Kieran Williams, Shall Not Fade has become a breeding ground for rising stars and established artists alike. They've built a loyal following with a focus on house, techno, bass, breaks, and everything in between. Their dedication to fostering a community of like-minded artists is evident in their ever-expanding roster and commitment to inclusivity within the music industry. Shall Not Fade has also branched out with sub-labels like Time Is Now and Lost Palms, catering to a wider spectrum of electronic music.

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