As Bristol’s music scene continues to pioneer new sounds and styles across the world of music, the labels that house those sounds must be celebrated. When it comes to innovation, there aren’t many places with it in more of an abundance than Time Is Now (UK), a fantastic sub-label of the Shall Not Fade imprint. Since launching with two releases in April of 2020, they have been on a fantastic streak, welcoming artists such as Wilfy D, Soul Mass Transit System D Jason, Baby J, Interplanetary Criminal and more to showcase their unique approach to garage music. The experimental side of UKG can safely be described as their speciality zone, with their releases continuing to grow in popularity and allowing the Shall Not Fade team access to an outlet for the more “outside the box” styles of production they receive. The quality levels have continued to rise since the labels inception and we can’t see that pattern changing any time spoon.